Chester Racecourse is a prestigious and historic racing venue – established in 1539, it's the oldest operational racecourse in the world.
The brief was to devise a new brand strategy and identity that celebrates the history, horse racing and experience of a day at the races.
The brand identity is split into two strands; the core brand, which is focussed on heritage, prestige and high-end hospitality, and experiential campaigns that focus on the excitement and energy of race days and events.
