Client

Places for People / Urban Splash

What we did

Naming strategy
Visual identity
Brand manual and standards
Website
Moving image and animation
Film & photography
Illustration
Books & magazines
Signage / wayfinding

Photography

Shaw and Shaw ↗

Circled by a kilometre of historic canal, Port Loop is a brand new community with an urban island at its heart. Just 15 minutes’ walk from the city centre, this is Birmingham’s most exciting new place to live.

Collaborating with Miles Falkingham, we first developed a manifesto that raised the bar on expectations for new ways of living, a powerful tool that galvanised the community, design teams and partners alike. Using the manifesto as a cornerstone for our ideas we built the visual identity to reflect a forward looking, optimistic and tech happy outlook.

The Port Loop masterplan includes a range of spacious modern homes, communal gardens, a new swimming pool and leisure centre, traffic-free green streets, a vibrant community hub and central Birmingham’s first new public green spaces in over a decade. Over 1.5km of new tow paths will also help to make it part of a better connected city. A place for couples, singletons, families and all generations, it’s a brand new neighbourhood, built from the ground up.