Camp and Furnace

The great indoors.

2012

Camp & Furnace was a venue built to transform – an industrial canvas where caravans, food, music and spectacle could be rearranged at will. Our brand gave that flexibility a clear identity and voice, rooted in the idea of the great indoors: wood fires, festival cues and a deliberate outdoorsy energy brought inside. The result became a cultural shorthand for scale, spontaneity and creative independence in the Baltic Triangle.

What we did

Naming Strategy Visual Identity Brand Guidelines Web Design & Dev Digital Toolkit Animation Film & Photography

AWARDS

Fresh Awards Advertising – Winner International Bar & Restaurant Design Awards Finalist

Collaborators
Miles Falkingham

On the map

Camp & Furnace played a defining role in how the Baltic Triangle came to be seen beyond Liverpool. Its raw, inventive energy helped recast the area as a hub for independent culture rather than a pocket of disused industry. As the venue gained momentum, it became a touchpoint for national attention – featuring in the Wallpaper City Guide to Liverpool and contributing to The Times naming the Baltic Triangle one of the coolest districts to live in the UK. It didn’t create the movement alone, but it gave the neighbourhood a recognisable centre of gravity and a story people wanted to talk about.

Café counter with Toast and Roast signs, green chairs and a long table in a bare-brick warehouse space
Handbook spread showing a log fire in a dark brick fireplace beside a blurred table setting
Handbook page on The Furnace: a brick chimney stack with round fire openings, two people standing beside it
Camp and Furnace handbook cover with the wordmark and a gold patterned panel
Handbook spread with two circular Camp and Furnace badge logos, one outlined and one solid black, Est'd 2012
Line drawings of the venue's building elevations across a handbook spread
Spread pairing a green Furnace / Campshop sign on brick with red and green wayfinding colour bars
Open handbook spread showing primary and secondary colour palettes as segmented rings
Book spread with a bold purple illustrated figure in a padded jacket against peach, red and yellow shapes
Handbook spread of the busy lobby bar, with people working at long tables on green chairs
Overhead spread of hearty food on wooden boards, including a roast joint, sausages, pie and bread
White Bear beer bottle with an illustrated label lying on a pale wooden table beside a brass object
Cocktail menu designed as a record sleeve listing aperitifs and cocktails, with a vinyl disc sliding out
Summercamp gig posters with bear and fox illustrations on a concrete wall as a cyclist speeds past
Sketch of a festival kiosk stacked with speakers and signs reading Cocktails, Dancin' and Music, Food, Love
Illustration of a sausage on a fork dripping with ketchup and mustard against yellow
Vast brick warehouse hall with caravans, log stacks and rows of long trestle tables and benches
Tablet showing the Camp and Furnace website calendar with a Mogwai gig listing
Desktop monitor showing the venue's website playing a video of neon light tubes