Horseradish

Excellence Served.

2024

A sophisticated visual identity for Horseradish, Chester Racecourse’s high-end catering company, built around their ethos of Excellence Served. The new signature and wordmark highlight the personal, human touch that defines their service, while a colour palette inspired by fresh ingredients and a refined serif typeface add warmth, elegance and craft.

What we did

Visual Identity

Horseradish wordmark and 'The Catering & Events Creatives' over oysters and an oyster knife
Horseradish wordmark and monogram in cream on burnt orange
Finely plated dish of sliced rare meat with poached pear and garnishes on a bronze-rimmed plate
Horseradish wordmark and monogram over a soft-focus shot of pale flowers
Orange, red and charcoal Horseradish coasters on teal, one under a glass with dried orange
Roasted tomato and microgreen toast on Horseradish-branded paper, served on a speckled plate
Horseradish menu card and dark cover beside a plate with a branded napkin and cutlery
Orange Horseradish tote bag reading 'For all guests, for all we serve' hanging from a chair
Kraft paper bag sealed with Horseradish stickers reading 'Hand prepared by Horseradish'