A new identity for Liverpool Philharmonic, built around the feeling that stays with you after the final note. Liverpool Philharmonic is one of the UK’s most distinctive cultural institutions – encompassing the Royal Liverpool Philharmonic Orchestra, its Art Deco Hall and an extensive programme of performance, learning, health and community activity.
What we did
Visual Identity Film & Photography Motion Editorial Design
Afterglow
The concept is shaped by both the lasting impression of an experience at Liverpool Philharmonic and the character of Herbert J. Rowse’s 1939 Art Deco Hall.
Its composed exterior gives way to a richer, more expressive interior of curves, detail and atmosphere. Those architectural forms became the starting point for a flexible visual language that can expand, repeat and ripple – echoing the movement of sound from the Hall and out into the city.
The idea begins with the building, but extends beyond it – reflecting Liverpool Philharmonic’s role in performance, learning, health and the wider community.
One identity, many expressions
The identity needed to feel coherent across very different experiences and audiences, while still leaving room for expression. Motion, film and photography extend the system, bringing people, performance and place into the work.
